International Journal of Research in English

Vol. 5, Issue 1, Part C (2023)

Mass media and its role in promoting cinema and literature: An Indian perspective

Author(s):

Dr. Itika Dahiya Dagar

Abstract:

It is well said by someone that “The Pen is Mightier than the Sword.” Communication has been a part and parcel of humanity at large. It existed even before linguistic devices or ‘langue’ / ‘parole’ became a mode of sharing one’s ideas to others. When one shares the ideas or one’s thoughts with others, usually, conflicts arise which may sometimes lead to violent activities or can cause anger too. But the only reasonable way to react to such a conflicting situation is to remain calm and pacify the anger with the aid of one’s inherent knowledge; if not orally, then the words written with one’s pen may do the job in a peaceful manner teaching a variety of lessons to the general public as well. Hence, the following research paper focuses on the birth of different modes of communication, especially, the agents of mass-media. When the written communication came into vogue, it resulted in the invention of the printing press that made it super easy to convey the information to the receivers. The Press also helped in other way by storing the knowledge of learned saints or sages in manuscripts and later in books. We live in the era, where every person is moving towards a civilized way of life or towards the development of ‘self’. And the knowledge stored in one’s mind remains stored only for a short duration while the written form lends it (the knowledge) new robes which can never ditch their wearer without teaching morality to the readers or those who are eager to attain knowledge.

Pages: 205-210  |  41 Views  6 Downloads

How to cite this article:
Dr. Itika Dahiya Dagar. Mass media and its role in promoting cinema and literature: An Indian perspective. Int. J. Res. Engl. 2023;5(1):205-210. DOI: 10.33545/26648717.2023.v5.i1c.134
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