Contact: +91-9711224068
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal
International Journal of Research in English

Vol. 5, Issue 1, Part B (2023)

Code mixing and code switching in the advertisements published in Arabic newspapers

Author(s):

Ghazala Sultan

Abstract:

This study has analyzed code mixing and code switching in the advertisements published in Arabic newspapers. It has investigated the frequency and borrowing of English language words in the Arabic advertisements. This is a corpus based research, in which different stages are involved: compiling a corpus, designing a corpus, text collection and processing, analyzing a corpus. This approach also depends on both qualitative and quantitative methods in this study. To meet the requirements of the first research questions, quantitative data was required and for that purpose, corpus based quantitative research was carried out. Furthermore, for investigating the features of borrowed words, qualitative method was used. The sub type of non-probability sampling; purposive sampling technique was used for this study. The sample size of this study was 20 advertisements published in the Arabic newspapers of Arab countries. This corpus was developed by the text gathered from random samples of advertisements in Arabic newspapers (Al-Ahram and Al-Rai). The AntConc (Anthony, 2005) software tool is used for investigating the frequency of code switching and code mixing occurred and the processes that were being caused of code mixing and code switching in the selected advertisements.

Pages: 100-109  |  297 Views  77 Downloads

How to cite this article:
Ghazala Sultan. Code mixing and code switching in the advertisements published in Arabic newspapers. Int. J. Res. Engl. 2023;5(1):100-109. DOI: 10.33545/26648717.2023.v5.i1b.84
Call for book chapter